Commissioner of Tourism for the United States Virgin Islands
Beverly Nicholson-Doty serves as Commissioner of Tourism for the United States Virgin Islands, a cabinet-level position. She oversees the Department of Tourism’s advertising and marketing strategy, its national and international tourism-related efforts and product development.
Twenty six years ago, while attending the College of the Virgin Islands, Mrs. Nicholson-Doty began her career in the hospitality industry as a reservations clerk at what was then the Virgin Isle Hotel. Quickly rising in the ranks, she served as Front Desk Manager, Front Office Manager, Rooms Division Manager, Hotel Manager, Sales Manager, and Marketing and Sales Director.
During her tenure as Executive Director with the St. Thomas-St. John Hotel and Tourism Association, Nicholson-Doty was responsible for developing the Student Internship Program, a sustainable tourism initiative that encourages students to consider available employment options within the tourism industry by combining hands-on experience with exposure to available hospitality careers. She also oversaw the unification of the St. Thomas-St. John Hotel and Tourism Association with the St. Croix Hotel and Tourism Association to create an integrated association that strengthens the entire U.S. Virgin Islands hotel product while recognizing the unique offerings of each island. In 2004, she was appointed President of the USVI Hotel and Tourism Association, a position never held previously by a paid staff member.
Recognized by the travel industry for her creative vision and marketing insight, Commissioner Nicholson- Doty was selected as Executive Director of the Year in 2000 by the Caribbean Hotel Association. She also served for three consecutive terms as Vice President of the Caribbean Society of Hotel Association Executives (CSHAE), elected by her counterparts in the Caribbean region, and was recently elected as Chairman of the Caribbean Tourism Organization.