B2B Marketing-Ventures & Hospitality, Cable and Wireless
Kareem currently occupies a regional position as Marketing Manager for Caribbean Hospitality & Venture Markets for Cable & Wireless Communications (C&W Business)- A Liberty Global Company.
He was recruited to lead and execute Go-To Market(GTM) business development, marketing and Communications strategies in the Business to Business(B2B) and Business to Government(B2G) sectors across 16 Caribbean Islands namely Jamaica, Cayman, BVI, Antigua, Montserrat, St. Lucia, Dominica, Grenada, St. Vincent, St. Kitts, Anguilla, Turks and Caicos, Barbados and Curacao (valued at US$905M).Kareem has developed and executed B2B/B2G GTM Market Strategies and Budget for the Hospitality sector across 16 Caribbean Markets (as defined above) which assisted the overall business to surpass US$19.2M in revenue for the year 2015/2016.
He has worked for Cable and Wireless Communication over the last four years in the positions of Head of Marketing& Communications and Head of Corporate Sales in Dominica and is now leading the marketing action for Caribbean Hospitality. Kareem Guiste holds a Bachelor in Arts Global Economics, a Bachelor of Arts in Accounting and a Master’s in Business Administration focus on Development Economics