Executive Director, Bay Gardens Resorts
Sanovnik Destang is the Executive Director and a Shareholder of Bay Gardens Resorts, a group of locally-owned hotels in Saint Lucia consisting of 198 rooms, 5 conference rooms and 4 restaurants across three hotels. A Chartered Accountant (CA) and Chartered Financial Analyst (CFA), Sanovnik spent 4 years working at KPMG in Toronto working in the fields of Audit and Business Advisory prior to returning to St. Lucia in 2008 to lead the family owned business. Sanovnik helped to engineer a dramatic turnaround in the fortunes of the Bay Gardens chain using a digital marketing strategy focused on encouraging better yielding direct bookings.
Sanovnik also currently serves as the President of the St. Lucia Hotel and Tourism Association (SLHTA) as is a current Director and former Regional Vice President of the Caribbean Hotel and Tourism Association (CHTA). As a CHTA Director he played a pivotal role in the thought process behind the CHTA’s position paper on the Sharing Economy. With the Alternative Accommodation Sector now accounting for over 15% of St. Lucia’s arrivals and growing, Destang spearheaded the drafting of the SLHTA’s own position paper on this sector to help inform discussions with the government on the creation of a reasonable and balanced regulatory environment for the Alternate Accommodation Sector.