Director of Sales, Leisure Markets for ADARA
Vivian "Teddi" Mur is the Director of Sales, Leisure Markets for ADARA, the World's Data Co-op. Her areas of responsibilities include marketing, media and measurement solutions for Caribbean, Hawaii, Florida and Latin America and career spans 30+ years of hospitality and destination sales + marketing. Her travel industry journey began with front office operations and sales at Hilton Resorts Hawaii, Westin Hotels, and Hyatt Resorts followed by a Marketing Director position in Los Angeles for the Hawaii Visitor & Convention Bureau. In 1995, she joined the National Travel Team as Managing Director for the Los Angeles Times, and focused on media in newspaper, magazine, and digital channels with Times Mirror Corporation, American Express Publishing, Newsweek and then Travelocity, before embarking on solutions with data and intent-driven travel marketing first at Sojern then Adara. Adara has spent eight years building a company that delivers innovative, end-to-end marketing solutions, fueled by global proprietary travel data, of which Vivian has been a part of for five years - developing resort markets based out of South Florida. She is passionate about travel and tourism, a beach enthusiast and in her recreational time is an avid cyclist and teaches Stand Up Paddle Boarding - bringing a new and fresh dimension to Board Meetings.