Everything You Don’t Know About The Insurance You Do Need…

Do not take risks with your insurance. This session will provide property owners and managers all of the information you need to stay covered in the Caribbean. Learn about the types of insurance available, how to effectively file a claim, cost saving tips for effective insurance purchasing, and more.

Capital Ideas for Hospitality Businesses

Securing capital for expansion, refurbishments and specialized equipment is a daunting task for most Caribbean Hoteliers. Take a look at how to make your best case for financing through the perspective of a potential lender.

People Powered Success

Hotel operation success is in large part determined by its staff, led by the businesses’ commitment to empowering, training and developing their talents. Well-planned and innovative training programs, offering best practices, managerial training, performance evaluations and leadership development, are guaranteed to enhance the overall value of a hotel, as a vacation spot and as an employer.

Covering All Your Bases – Are You Ready For The Next Crisis?

Crisis come in all shapes and sizes and so do the opportunities to make the most out of them.  Do you have the tools you need in place for the next crisis?  This session will offer you all of the emergency operations plans, public relations strategies, insurance claim procedures, and more that you will need to not be caught off guard.  Peers share recent best practices that will help you to diminish business interruption and thrive, not only survive, in a crisis.

Exceeding Expectations: The Guest Point of View          

Do you know what your guests expect of you and are you able to deliver? Satisfied customers are nice, but delighted customers will return. Repeatedly delighted customers become raving fans that translate to ambassadors for your business. Come together in an interactive session where you will gather the best practices that will demonstrate how to consistently WOW your guests and boost sales.


Get In the Driver’s Seat – Data Roadmap To Your Next Guest

Learn how to take on a customer-centered, targeted marketing approach that matches your products and offerings to your ideal consumer interests. Transient, group, pleasure, business, couples, families, meetings, etc.  Develop new strategies to reach and sell to them all with the data you already have.

The Likeability Factor – Do You Have It?

TripAdvisor, Yelp, OTA reviews, social media monitoring… How do you lead the conversation about your brand online? Learn ways to influence your guests’ reviews before, during and after their stays.

The Hotelier’s Guide to Hitchhike Marketing: The New Co-Op

Hitchhike or Co-op marketing is a way for hotels to reach their new markets in a cost-effective way by partnering with complementary businesses. What should you be looking out for? What are the most powerful programs out there, and are you making the most out of them?

The Guest’s Digital Journey

From initial search, to social media content, to mobile friendly websites, to review apps… is your hotel taking its guests through a digital journey that fast tracks them towards booking, their experience and their return? With more travelers turning to digital for assistance, marketers can connect with guests when they express the mere intent to travel. That is a journey worth taking.

Building Your Brand Story

Brand story telling is the new call to action, not just for large companies and chains. Your story done well distinguishes your experience from all others. It stirs up emotions in people and the emotional connect is ultimately what sells. Make sure you are optimizing all available resources so that your story leads to more business.


Sparks Of Knowledge in Energy Usage

Consumer behavior and recent trends in technology impact energy usage for businesses.  Panelists will share cutting-edge products and practices that will address guests’ needs while positively impacting your bottom-line.

Raise Revenues, Rein in Costs

What is the optimal revenue management mix? Learn how hotels of any size can implement revenue strategies to maximize their return in all seasons.

Blockchain: Disruptive Innovation?

Emerging technologies continue to change, improve and disrupt the way hospitality does business. The most recent game changers: Blockchain technology and cryptocurrency (most notably Bitcoin). What do they hold for the future of hospitality and how will they impact your business now?

Hit the Reset Button: Rebuild and Refurbish Efficiently

What are the most cutting-edge improvements that will reduce your costs and provide most value in the long run? Industry experts and fellow hoteliers share how you can rebuild and refurbish in the most efficient and effective way possible.

Glimpse into the Future

From virtual reality to guest room robotics, technology is an integral part of the guest journey.  Take a glimpse into the future and see what the hotel of tomorrow may look like.


CHTA understands that operating a hotel, a villa or a condo/timeshare property is about far more than a comfortable night’s sleep for your guests. It is about Business Management, Advocacy and Marketing within multi-intra islands as well as International. Our association is about what happens behind the scenes – what will make your establishment run smoother, be more cost-effective, and grow your profits. CHTA members have inside access to the key players and resources that drive the lodging industry, and benefit from a network of likeminded executives. While we encourage the primary contact to be the general manager or property owner, our host of benefits transcends marketing, human resources, sales, food & beverage, and other departments. For this reason, we entitle the primary member to appoint other internal associates to also receive the full benefits of CHTA membership. This means that for one price, individuals can take advantage of all the events, educational resources, and communications we offer. Discounts are offered only to CHTA card members.

Hotel, Villa Condo/Timeshare Membership Form  (PDF 3.3 MB)



For organizations that do or want to do business in the Caribbean Allied Members are organizations with a vested interest in the Hotel and Tourism industry, who use CHTA as a platform to grow their industry knowledge, while networking and conducting business with other members. Primarily comprised of key decision makers in the Caribbean industry, our hotel, villa and condo/timeshare members have the power to sign your dotted line, and we take strides to make our Allied Members visible to this community. If this audience comprises any part of your consumer base, you can’t afford not to join CHTA.

Raise your visibility with:

Allied Membership Form  (PDF 3.5 MB)